Podcast Launch Program

The Podcast Launch program is our flagship podcast planning, creation and launch service.

It’s designed for leaders and entrepreneurs who want to start a professional podcast for their brand – and want a team of professionals to help them do it right so they don’t have to waste time figuring it all out and managing it themselves.

With this service, you easily start and host a world-class podcast in just a few hours each month with the guidance and support of seasoned professionals.

$5,999 (IN 2 payments)

Money Back Guarantee

What’s Included in the Podcast Launch Program?

The Podcast Launch Program includes everything you need to develop your podcast idea, plan and outline it, design and record your first episodes, produce them and launch your show to the world.

Strategic Planning

Our Podcast Coaches combine your ideas with our podcast expertise to form a detailed, professional outline that lays the foundation for your podcast.

Podcast Coaching

You get direct, one-on-one coaching and guidance from your dedicated Podcast Coach on everything from equipment, content planning, hosting skills, strategy and more.

Branding Creation

Our Designers craft eye catching podcast artwork and a professional Intro & Outro with custom voiceover and soundtrack so your podcast stands out.

Setup & Submission

Our Producers handle all the technical setup of your podcast, we submit you to all the top platforms and we integrate everything with your website.

Launch & Promotion

Our Podcast Launch Handbook ensures your podcast is seen by a highly targeted audience of your best prospects and we provide all the tools, templates and scripts for a highly successful podcast launch.

Production & Marketing

Once your show is live, you simply record episode content and let our Producers edit, write compelling show notes for and publish every new episode for you. You also get access to Podcast Marketing School for growing your podcast, turning listeners into clients and ensuring your podcast succeeds.

Ready to take the next step?

"I can say that our Financial Advisor Success podcast has been an integral part of our overall marketing strategy, which collectively has helped our businesses generate more than $4M in new revenue over the past 2 years."

Michael Kitces

Host, Financial Advisor Success Podcast

“I hear all the time from my audience, ‘I really enjoy your podcast! It’s what’s helped me connect with you and your brand.’ Podcasting is the #1 thing I do that cements that connection with my audience.”

Andrew Youderian

Host, eCommerceFuel Podcast

"At every turn, they’ve offered best practices, lessons learned, professional feedback and generally been real pros to work with. This is one decision that, as a business owner, has truly had a huge ROI."

Hilary Hendershott

Host, Profit Boss Radio

“Launching was a breeze with Ben and his team. From a strategy perspective, working with them clarified several criteria of how we position our service – that’s worth the price of admission on its own.”

Ron Wilder

Host, The Aligned Action Podcast

“They built my first episode and helped me with all the creative aspects necessary to create a world class podcast. They have an incredible depth of expertise and are always there to answer my questions!”

David Saltzman

Host, The ShiftShapers Podcast

How the Podcast Launch Program Works
1

Podcast Strategy Consult

The first step—before we start your podcast—is to make sure podcasting is the right strategy for you, and determine whether our process is the right fit for you.

To do this, you will speak with a Podcast Strategist who will help you get clear on three things:

  • Your podcast idea
  • The objectives you hope the podcast will help you achieve (like building your brand, audience growth, networking, authority, etc)
  • The audience you want to reach (and how your podcast will serve them)

Note that this is not a sales call. This is about determining whether podcasting is the right vehicle for you and whether our company is the right fit to help you do it.

Our process does not work for everyone. If we determine that we’re not a good fit for each other, we connect you to a service or approach that’s a better fit for your needs.

2

Meet your Podcast Coach

To begin the process, you’ll meet your Podcast Coach. They’re your main point of contact and will guide you in creating your podcast.

Your Podcast Coach’s primary job is to guide you and ensure that your podcast is as good as possible.

Your Podcast Coach will have you to complete an onboarding form to get to know you, your business, your podcast idea and your goals for the podcast so we can hit the ground running on our kickoff call.

3

Kickoff Call – Vision

On your first call with your Podcast Coach, we create the “Vision” and outline of your podcast.

This will be similar to the Podcast Strategy call, but will go into much greater depth and accomplish these things:

  • Specifically articulate what your podcast is about
  • Define exactly who your audience is
  • Understand precisely how your podcast will serve that audience and how it will fit into your overall marketing and platform
  • Specifically articulate your objectives for the podcast

With that clarity of vision, we then create a detailed outline of your podcast:

  • Your episode format, segments and frequency
  • Music, intros and outros and transitions
  • Artwork and visual branding
  • Recording equipment and tech recommendations for your situation
4

Practice Episode

While our team works on creating all the branding elements of your show (intros, outros, artwork, etc) you record a practice episode with your Podcast Coach.

This is your opportunity to get comfortable with your equipment, learn from a seasoned professional and get feedback on being the best podcast host possible.

5

Podcast Review

Your Podcast Coach will share all the branding elements we’ve created for your show (intros, outros, artwork, etc) and we’ll go over it with you to make sure we’re nailing it. Once you and your Podcast Coach work through and clarify any updates or revisions, our team will finish up all your podcast branding.

6

Setup, Publishing & Distribution

Our Production team edit, produce and write show notes for your first three podcast episodes, and get them scheduled to release on your podcast launch day.

We also handle all the technical setup of your podcast, integration with your website, and getting you submitted to all the podcast platforms and make sure your podcast is prepared for launch.

7

Marketing

As we finish preparing everything for your launch, you’ll have a consultation call with your Podcast Coach to dial in any remaining details, and create a concrete plan to help you share and promote the podcast during your launch, and beyond.

On the call, your Podcast Coach will walk you through our Podcast Launch Handbook and outline a simple but effective marketing plan for your launch.

After the call, you’ll get a copy of the Podcast Launch Handbook as well as free access to our Podcast Marketing Course which includes proven templates, tools and systems for promoting your launch and growing your podcast over time.

8

Launch & Beyond

After your show goes live, you simply focus on talking about your expertise to record regular episode content.

Our team will edit and produce your audio recordings into professional episodes, write up a compelling and engaging show notes post for each episode and schedule everything to publish automatically for you.

In other words, you get to be the host, we handle all the production and publishing for you.

Learn more about our ongoing production service here.

Ready to take the next step?