We get this question a lot!

The podcast host is the platform that stores your podcast's audio files, cover art, and metadata (like episode names, descriptions, and categories).

The hosting platform also generates an RSS feed—a special XML file that allows podcast directories like Apple Podcasts, Spotify, and others to pull your episodes into their apps.

To get your podcast out there, you only need to submit your RSS feed to each directory (like Apple or Spotify) once. After that, every time you upload a new episode, it will automatically update across all the platforms—no extra steps required!

We recommend launching with at least three episodes. This gives new listeners a variety of content to explore right away, increasing the chances they'll subscribe and engage with your podcast.

Not necessarily. While high-quality equipment helps, you can start with a decent USB microphone and headphones. As you grow, you can invest in better equipment. We will walk you through this as we launch your show!

Start by identifying a topic you're passionate about and knowledgeable in. Consider your target audience and think about what unique perspective or value you can offer.

Episode length varies depending on the format and audience. Most podcasts range from 20 minutes to an hour, but it’s important to keep your content engaging for the duration of the episode. You can always start with shorter episodes and adjust based on listener feedback.

A full script isn’t necessary, but having an outline or talking points helps keep the conversation focused and on track. It’s important to strike a balance between structure and spontaneity for a natural-sounding show.

Promote your podcast on social media and to your email list, create a website or landing page, and encourage listeners to share it. Appearing on other podcasts or collaborating with other thought leaders can also help grow your audience.