Cashflow Blog
What To Do Now That Your Podcast Is Launched!
What now? If you just launched your podcast and find yourself asking that question, you’re not alone. Even the most well-planned launch can feel underwhelming if you don’t know where to go from there. And after putting so much time and effort into your first episode’s...
The Winning Formula for Amazing Podcast Episodes
Podcasting may be an art, but there is one aspect that successful hosts have down to a science: recording amazing episodes. It turns out there's a formula for creating compelling content, and over the years I’ve spent helping high-level individuals launch their shows,...
The 3 Most Effective Podcast Formats for Entrepreneurial Leaders (And How To Know Which Is Right For You)
Which podcast format is best? On the surface, it may not seem like a particularly complicated question, but I constantly see would-be podcasters struggle with this. Unfortunately, that struggle often translates into putting off starting their shows, then kicking...
How to Target The Best Podcast Audience Possible (Part 2)
Do you know your people? As we discussed in the first article of this series, identifying your target audience is crucial for creating a successful business podcast. But it’s equally important to understand your target audience. Why? Because knowing what they’re...
The ONE Thing Stopping You From Starting Your Podcast
“I’ve wanted to start a podcast for a while, but I just haven't gotten around to it.” I’ve heard this a thousand times. So many ambitious, hard-working professionals tell me they’ve wanted to start a podcast for ages, and yet their shows never get published. All those...
The 8 Principles Behind Highly Successful Business Podcasts
Building a successful business podcast is about more than strategies and tactics. Sure, those are helpful down the line, but what's more important is understanding the core principles of what makes some podcasts just okay, and others amazingly effective. Over the...
How to Target The Best Podcast Audience Possible (Part 1)
Have you ever heard the saying "the riches are in the niches"? It couldn't be more true when it comes to podcasting—at least, when it comes to business podcasts. (Hobby podcasts are a whole different realm that I won't get into here.) I have seen far too many people...
The Intangible Impact of a Podcast
It comes as no surprise that the most common reason I hear people say they want to start a podcast is to generate more income. Some also want to launch a show in order to grow their audience or network, while others hope to promote a message or strengthen their...
How to Get Top-Paying Podcast Sponsorships
How can I make money from podcasting? This is one of those questions I get all the time, and the first thing people tend to think of for podcast monetization is sponsorship. Of course, having someone pay you for a mention in your episodes seems like a no-brainer. But...