Let's set the record straight: podcasting isn't fading—it's thriving.

In 2023, Apple Podcasts alone hosted more than 2.5 million shows across countless topics. But there's a difference between active and dormant podcasts. Narrow it down to those that have released an episode in the last 90 days, and you're left with about 450,000 active ones.

This suggests a vast landscape for growth and innovation in podcasting.

So, is it too late to start a podcast? Absolutely not. Just like movies and books, podcasts continue to captivate and resonate, no matter how crowded the field.

Whether you have a unique concept, an unexplored niche, or a business to promote, the podcasting world offers endless opportunities. If you’ve got a compelling idea, now is the perfect time to claim your space in this ever-expanding universe.

Here's the truth: podcasting is not a sprint; it's a marathon where patience wins the prize. Instant results?

Rare sightings.

What it takes is time and serious dedication.

Results might start trickling in anywhere from a few weeks to a couple of months after you kick off your podcasting journey.

Just remember, the wait is well worth it.

The real fuel is consistency and great content.

The more you publish top-notch episodes on a schedule, the more you're broadcasting your A-game and expertise.

This not only showcases your professionalism but also builds trust in you as a reliable source.

Remember to think of podcasting as planting seeds—it's an investment in growth.

Every episode adds to your audience and influence.

With each new release, those seeds sprout, eventually blooming into a podcast that deeply connects with your listeners.

This is a question I get asked all of the time. “How do I monetize my podcast?”

Before I answer this, you must remember one thing: Starting a podcast is easy. Building a profitable podcast is hard.

Building a substantial revenue stream takes time and a dedicated audience. 

Before diving into podcast monetization, there are a couple of essential things to consider. First things first – you need killer content.

Without interesting and engaging topics to discuss, well, let's face it, no one's going to tune in to your podcast in the first place.

On top of that, having a rock-solid brand identity is crucial for attracting and retaining an audience.

Oh, and one more thing – make sure your podcast is top-notch in production. This way, your show will consistently sound its absolute best!

Podcasting isn't your quickest route to lead generation.

It's more like the patient gardener nurturing your leads.

You're not getting instant blooms, but you're planting the seeds for future growth.

Think of it this way: podcasts let you build credibility, cozy up with your audience, and show off your expertise over time.

While it might not drop leads in your lap right away, it's a great influencer when those potential customers are making their choices.

In short, podcasting is about nurturing leads, not generating them on the spot.