In the ever-evolving world of digital content, podcasts continue to thrive, offering a unique avenue for storytelling and sharing knowledge. 

However, the key to podcast success lies in producing great content and effectively promoting it. 

One potent tool in your promotional arsenal is the use of audiograms or videograms on social media. 

Let’s explore the benefits of incorporating these elements into your marketing strategy and walk you through how to create them using popular platforms like Headliner and Canva.


Why Use Audiograms and Videograms?

Audiograms and videograms add a visual component to your podcast content, making it more eye-catching on social media feeds. 

This can entice users to stop scrolling and engage with your content.

They give your audience a taste of what your podcast offers, and when done right, they can pique curiosity and encourage people to listen to the full episode.

Visual content is more shareable and has the potential to reach a wider audience through social media shares and engagement.

Creating Audiograms with Headliner:

Headliner is a user-friendly online tool designed specifically for creating captivating audiograms. 

Here’s a step-by-step guide:

Headliner allows you to import your podcast audio directly into a template. Simply upload the audio file of your choice.

Choose from various templates, and customize them to match your podcast’s branding.

Use Headliner’s intuitive editor to select the audio snippet you want to highlight. 

Add captions, animations, and background images and audio to enhance appeal.

Adjust fonts, colors, and layout to ensure your audiogram aligns with your brand’s style.

Before finalizing your creation, preview it to make sure it looks and sounds perfect. 

Then, export the file for sharing on social media.

Crafting Videograms with Canva:

If you’re looking for more design flexibility, Canva is an excellent choice. 

Here’s how to use Canva for creating videograms:

Start with one of Canva’s video or social media templates 

Customize the dimensions to match your platform of choice.

Add your podcast’s video snippet to the design.

Personalize your videogram with text, colors, images, and branding elements. 

Once your creation is complete, export it as a video file and share it on your preferred social media platforms.

Incorporating audiograms and videograms into your podcast promotion strategy can significantly boost engagement and expand your podcast’s reach.

Don’t let your podcast content go unnoticed in the digital noise. 

Elevate your podcast promotion game with audiograms and videograms, and watch your audience grow.

Stay tuned for more tips and tricks to enhance your podcasting journey. 

Happy podcasting!

Until next month,
The Cashflow Podcasting Team

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Ben Krueger

Written by Ben Krueger

Founder and Chief Podcast Educator at Cashflow Podcasting. Ben specializes in helping thought leaders and entrepreneurs amplify their impact through podcasting. He’s a world traveller, outdoor sports junkie and future enthusiast!

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