This Month in Podcasting May 2023

This month, we’re taking a different approach by offering you a single actionable item that you can immediately implement. Instead of bombarding you with multiple updates, we believe in the power of simplicity and focus. So, get ready for a game-changing tip that you can put into practice right away, providing you with tangible results. Let’s dive in and discover the one thing that can make a difference in your podcast today.

With millions of podcasts available on various platforms, content creators are constantly seeking innovative ways to expand their audience and make their voices heard. Enter YouTube, the video-sharing giant that has revolutionized online content consumption. Especially now that Youtube is leaning more and more into podcast content.

Let’s start with why you might consider putting your podcast on YouTube:

Expanding your audience: YouTube is the second largest search engine after Google, and it has a massive user base. By uploading your podcast episodes to YouTube, you can reach a wider audience and potentially attract new listeners who may not actively search for podcasts on traditional podcast platforms.

Visual engagement: YouTube allows you to add visual elements to your podcast episodes. You can include a static image, a slideshow, or even a video feed of the podcast recording. Adding visual content can enhance viewer engagement and provide an additional layer of interest to your podcast.

Monetization opportunities: YouTube offers various monetization options for content creators. Once your YouTube channel meets the eligibility requirements, you can earn money through ad revenue, channel memberships, and other features. This additional revenue stream can help support your podcasting efforts.

Note: In order to meet the eligibility requirements you need to:

• Live in a country or region where the YouTube Partner Program is available.
• Have more than 4,000 public watch hours in the last 12 months.
• Have more than 1,000 subscribers.
• Have a linked and approved AdSense account.

So this may be something to consider further down the track.

Social sharing and discoverability: YouTube provides easy sharing options, allowing your audience to share your podcast episodes across different social media platforms. It also facilitates discoverability through recommendations, related videos, and subscriptions, which can help your podcast gain exposure to new listeners.

Now that you’re aware of the reasons why you should put your podcast on YouTube, it’s time to dive into the how. Let’s dive into the practical aspects of creating and uploading your podcast videos:

Step 1 – Plan your video content: Begin by outlining the video content that will accompany your podcast. Consider adding visual elements such as an engaging intro, relevant images, and even video footage of your podcast recording. 

Step 2 – Recording and editing: If you’ve recorded your podcast separately from the video content, you’ll need to sync the audio with the visuals. This can be done using video editing software like Adobe Premiere Pro, Final Cut Pro, or free options like DaVinci Resolve. Import your podcast audio and combine it with the planned visuals, ensuring a seamless and synchronized experience. 

Or let our team handle this and focus on recording high-value content.

Step 3 – Enhance visual appeal: To make your podcast video visually appealing, consider using high-quality images, graphics, or relevant footage to accompany the audio. Add text overlays, lower thirds, or captions to provide additional context and engage viewers. 

Step 4 – Create a compelling thumbnail: A visually striking thumbnail is essential to attract viewers on YouTube. Design an eye-catching thumbnail that accurately represents your podcast’s content and entices viewers to click and listen. Use bold, clear text and appealing imagery to make your thumbnail stand out among the sea of YouTube videos.

Step 5 – Optimize video metadata: Prior to uploading your podcast video to YouTube, optimize its metadata for better searchability. By optimizing your YouTube videos with relevant SEO (Search Engine Optimization) episode titles, descriptions, and tags, you increase the chances of your podcast episodes appearing in search results, driving organic traffic to your content.

Step 6 – Upload and publish: Head over to your YouTube channel and click on the Create button. Select the video file and fill in the required information, including title, description, and tags. Choose the appropriate privacy settings, and consider scheduling the video for release at a specific date and time. Double-check all details and hit the publish button to make your podcast video live on YouTube.

Step 7 – Promote and engage: Once your podcast video is live, it’s crucial to promote and engage with your audience. Share the YouTube link on your website, social media platforms, and in your podcast episode descriptions. Encourage viewers to like, comment, and subscribe to your channel. Respond to comments, ask for feedback, and encourage a sense of community around your podcast.

That’s it! Now you’re equipped and ready to promote your show on YouTube.

Note: While YouTube can be a valuable platform for hosting and promoting your podcast, it’s important to note that it should be considered as a complement to, rather than a replacement for, traditional podcast platforms. Many podcast listeners prefer dedicated podcast apps or platforms, so it’s important to make your podcast available on those platforms first and foremost.

As usual, please let us know if you have any questions about anything mentioned above.

Until next month,
The Cashflow Podcasting Team

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