Are you optimizing your show’s metadata? It is easier than you think!
In this month’s newsletter, we’re going to explore the often-overlooked world of metadata optimization for your podcast and break down the steps you can take today to get your show more visible!
When we talk about metadata, we’re referring to things such as cover art, show notes, data tags, author and host names, podcast categories, and more. Essentially, it includes all the information your listeners need to know to be able to find your content. This is why optimizing your metadata is so important! It contributes to the growth and success of your show.
So, where do you input this metadata? Well, you input all the relevant information on your hosting platform, such as Libsyn or Buzzsprout. These platforms provide designated boxes for you to fill in the necessary details. The hosting platform then encodes this information as data in your RSS feed.
It’s worth noting that each hosting platform may have slightly different terminology for certain sections. For instance, one platform might call it “show notes,” while another might label it as “episode description.” While your hosting platform automatically sends out metadata to listening platforms through the RSS feed, it’s a good idea to manually check each platform to ensure everything is optimized. Any manual tweaks you make should carry over to future episodes.
While you’re exploring these listening platforms, take a moment to see if they provide a guide that explains how to optimize your metadata specifically for their site. For instance, Apple prefers episode titles without episode numbers. Including episode numbers can result in your show being downgraded, making it more challenging for potential fans to discover your podcast.
Now, let’s discuss who reads this metadata. Firstly; Google. Optimizing your podcast’s metadata can improve your search engine ranking, placing you closer to the top of search results.
Secondly, listening platforms also analyze metadata using keywords to suggest relevant content to users who are searching for specific topics.
Finally, your listeners and potential future listeners rely on this metadata to make informed decisions about which podcasts to explore. Therefore, optimizing your show’s metadata can persuade those who are on the fence and ensure they are excited to listen to your valuable content.
If you’ve already started your podcasting journey and launched your show, don’t worry! It’s never too late to improve your metadata. Simply focus on creating more keyword-friendly images and episode descriptions from this point forward.
Here are some tips to enhance your metadata:
- Pay close attention to your podcast show description: This section is particularly crucial and deserves special consideration. Start with a phrase targeting your intended audience, introducing the problem you aim to solve or the questions you’ll answer through your podcast. Then, describe the main topics you’ll cover concisely. Finally, convince your audience by mentioning the frequency and format of your show, as well as potential future guests. Remember, it’s important to keep your podcast description concise and interesting!
- Create unique episode descriptions: Although it may be tempting to copy and paste your podcast show description for each episode, we suggest creating unique descriptions. This approach allows you to incorporate additional keywords, further boosting your SEO.
- Diversify your use of keywords: Avoid grouping keywords. Search engines like Google and other algorithms can detect this pattern, potentially diminishing the desired effect. Instead, disperse your keywords naturally throughout the description, title, tags, etc.
- Leverage tags: Think of tags as labels that assist your audience in discovering specific episodes of your podcast. Similar to hashtags on Instagram, you can assign tags related to the topics discussed in your show. This helps individuals searching under specific tags find your podcast. For example, if your show revolves around real estate, consider using the tag #realestate. When people explore podcasts using the #realestate tag, they’re more likely to stumble upon your show.
Remember, your metadata encompasses various elements, and it’s crucial to take the time to optimize each one to maximize your podcast’s download potential.
Never underestimate the importance of metadata in enhancing your podcast’s visibility—give it the attention it deserves!
Until next month,
The Cashflow Podcasting Team
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Founder and Chief Podcast Educator at Cashflow Podcasting. Ben specializes in helping thought leaders and entrepreneurs amplify their impact through podcasting. He’s a world traveller, outdoor sports junkie and future enthusiast!