As we wrap up February in the world of podcasting, it’s been a month of exciting developments and changes. The industry has been abuzz with activity, let’s dive into some of these updates:
Even if you’ve already published dozens of episodes, there’s a good chance your show could benefit from adding, revamping, or replacing your trailer, according to Pacific Content, and we couldn’t agree more. If you haven’t already, it’s worth considering creating an evergreen series-level trailer that’s specifically targeted towards new listeners.
Have you ever wondered what chart-topping podcasts have in common? Rephonic has found that top-performing shows on podcast platforms are typically weekly in frequency, and have a predominantly male audience. Additionally, newer shows have a better chance of appearing at the top of the charts. Although there’s no surefire way to guarantee a spot on the charts, one thing they pointed out is that it’s considerably easier to rank in Apple Podcasts due to the platform’s wider range of categories. There are numerous methods to increase your chances of ranking on these platforms, such as selecting the appropriate category, generating top-quality content, and developing a strong launch and marketing strategy (which we can help you with!).
Following objections from content creators, YouTube has decided to ease up on its profanity guidelines, which led to the sudden demonetization of some older videos. These guidelines, which were announced in November, were aimed at ensuring that content on the platform was “suitable for advertisers,” and involved limiting ads or even entirely demonetizing videos that contained profanity within the first 15 seconds. While this doesn’t impact most of our clients, it is good to know that if you choose to use swear words in your show, you won’t be demonetized for it moving forward.
Cleaning, commuting and cooking: when do Americans listen to podcasts? New research released by YouGov says the majority of Americans listen to podcasts while doing household chores – while commuting and working out grabbed the second and third spots.
Podcast host RSS·com has now made it possible to host multiple podcasts under the same account. This will help podcasters start another show and easily switch and manage their podcasts without the need of creating different accounts.
Exciting changes are on the horizon for Apple Podcasts with the upcoming release of the latest version of iOS and macOS. Among the updates are a list of channels that will be displayed within your library, improvements to the Up Next queue, and better integration with CarPlay. Perhaps the most significant change, however, is the removal of the AppleCoreMedia user agent from Apple Podcasts. This move is expected to have a substantial impact on the accuracy of podcast stats.
Imagine being able to record podcasts or make changes to your audio content using just text! That’s exactly what Podcastle’s Revoice cutting-edge tool has made possible. After reading just 70 sentences in your own voice, the tool creates a clone of your voice so you can record podcasts, or make changes, just using text.
When it comes to measuring the success of your podcast, it’s essential to go beyond just downloads. While download numbers are a useful metric, they don’t always tell the whole story. Bumper is suggesting that Listen Time is the metric that truly matters when it comes to gauging your podcast’s success. They have published a detailed method for calculating Listen Time to help podcasters accurately measure their audience engagement.
Ben Krueger is the founder of Cashflow Podcasting and he specializes in helping thought leaders and entrepreneurs amplify their impact through podcasting. He’s a world traveller, outdoor sports junkie and future enthusiast!
