Been thinking about starting a business podcast but don’t know where to begin? This is the guide for you.

Business owners from across the globe are publishing podcast episodes to streaming platforms. They recognize the opportunity to build an audience and garner a considerable amount of attention both for themselves and their brands.

The size of your business doesn’t matter. If you’ve got advice to offer and stories to tell, you have the potential to produce valuable podcast content for a niche audience.

In this article, we are going to be answering all of the common questions we receive about how to start a business podcast.

We will be answering the following questions:

  • How do you start a business podcast?
  • Can you make money with podcasting?
  • How do you monetize a podcast?
  • Do you need a license to start a podcast?
  • What is the best business podcast?
  • What do you need to start your own podcast?
  • What is the best platform for podcasts?
  • What makes a podcast successful?

Without wasting any time, let’s dive straight in.

How do you start a business podcast?

Starting a business podcast has never been easier.

With so many tools and services at your fingertips, it has never been easier to produce exceptional audio content that provides your listeners with genuine value.

If you’re thinking about launching a business podcast, the first thing you need to consider is who you’re targeting.

What does your target listener look like? What kind of topics are they going to be interested in?

These are questions you need to be asking yourself.

Once you’ve nailed down the target market, you can start filling the production pipeline with content that is going to engage and inspire your audience.

The next step is thinking about monetization…

Can you make money with podcasting?

Even if you have no plans to monetize your podcast any time soon, you should still consider potential revenue opportunities.

Two years down the road, when you have hundreds or even thousands of loyal listeners, you may wish you had put the building blocks in place for monetization.

What are the building blocks of monetization?

As a podcast host, you should be frequently testing your audience’s ability to respond to call-to-actions. This will help you to measure exactly how engaged the audience is.

To effectively monetize your audience, all you need to do is make sure they are receptive.

Do you need a license to start a podcast?

You don’t need any licenses to start a podcast – unless you are using copyrighted material, such as music clips. In this case, you should consult with the copyright holder before using any materials.

Any business owner and entrepreneur is free to start their own podcast and upload it to a streaming platform, like Anchor or Spotify.

What is the best business podcast?

There’s no shortage of business podcasts on streaming libraries. It’s tricky for us to pick a favorite. Here are some of the best business podcasts available today:

Have we missed any? Drop us a line and we’ll add them to the list!

What do you need to start your own podcast?

At Cashflow Podcasting, we provide audio production services for thought leaders in a wide range of industries and sectors.

One of the biggest reasons why business owners do not start a podcast is a lack of time.

We understand that your time is precious. On the face of it, a podcast seems like a potentially time-consuming endeavor – but it doesn’t have to be.

With our production services, all you need to do is send across your recorded audio clips and we will turn them into polished podcast episodes for listeners to enjoy.

It’s a seamless process designed to take the hassle out of podcast production. If recording podcast episodes is an enjoyable process for you, this will ultimately result in better content.

We have access to some truly brilliant editors who know just how to transform recorded audio snippets into elaborate podcast episodes.

Our team will even schedule and publish the episodes on all the very best streaming platforms.

It couldn’t be easier. All you have to do is record a few audio clips and let us work our magic.

What is the best platform for podcasts?

There are so many brilliant streaming platforms for podcasts. In all honesty, we don’t have any favorites. Ideally, you need to make sure audio content is published across all the major platforms – helping you reach the largest possible audience.

It’s all about giving listeners options. Everyone has their own platform of choice. The trick is to ensure the content is ready and waiting for them to consume – on the platform they want it.

Publishing the podcast episodes on Spotify and iTunes is always our top priority. Other streaming platforms like Anchor can also prove to be equally as valuable.

What makes a podcast successful?

First and foremost, if you want to start a successful business podcast, you need to bring something new to the table.

What are you going to do to stand out from the crowd?

You must give listeners a reason to take time out of their day to tune in. It’s all about providing value. The more value you can provide, the more valuable you will be to your audience.

This is the component that most unsuccessful podcasts end up missing. We must emphasize the importance of delivering value. It’s the key to building a loyal audience of listeners.

Are you ready to start building an audience with a business podcast?

Schedule a call with Cashflow Podcasting today!

Ben Krueger
Written by Ben Krueger

Ben Krueger is the founder of Cashflow Podcasting and he specializes in helping thought leaders entrepreneurs amplify their impact through podcasting.  He’s a world traveller, outdoor sports junkie and future enthusiast!