We all agree that one of the main purposes of podcasting is building a long-term relationship and a deep connection with your audience. On this episode of Authority Engine TV, I share with you the one thing your podcast needs in order to make this happen. Get ready for this golden nugget of information that will help you create that connection with your audience and get them excited, engaged and make them feel like a big part of community!

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In This Episode, You’ll Discover:

  • The importance of having a well-crafted listener engagement segment.
  • How to show your listeners that you care about each and every individual.
  • The different ways you can highlight listeners on your show.

Gems:

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[Tweet “Create a long-term deep connection with your audience. “]

[Tweet “How to have a one to one connection with someone very specific in your audience on every episode…”]

Hey there podcast marketers, today I’m going to share with you the one thing that your podcast episode absolutely needs to create that long term really deep connection with your audience. I’m Ben Krueger, the podcast marketing guy and you’re watching another episode of the Authority Engine TV show where I’m dedicated to helping you grow your business using the power of podcast marketing every Thursday morning. Let’s jump in.

All right folks, class is in session. Here’s the one thing that you absolutely need in your podcast episodes to create that long term deep connection with your audience to get them excited and really engaged and feel like they’re part of a community, not just somebody who’s being preached at by the podcast host.

Really what it comes down to, there’s a lot of different components, intros, outros, the main content, introduction of the episode, or the guest, or the interviewee, whatever it is, but one thing that I want you to really focus on is the listener engagement piece.

You’ll notice, a lot of different podcast have different methods of doing this, but the goal here is to have one to one connection with someone very specific in your audience on every episode. We want to do this because that way, our listeners should see that we actually care about our community, that it’s something that is a two-way conversation and not just you preaching down at them. It’s something that you really care about this community and you care about them enough to highlight something that’s going on.

Here are some examples of what that can look like, you can do iTunes reviews, your listener’s shout-outs, you can share examples of when people have shared stuff with via social media or via e-mail. Whether it’s their story, a success story, a failure, something like that that’s personal and that they have shared with you and that you can then share with the audience. Obviously, it can’t be something private but something that creates that relationship.

You can accept listener questions. You can accept listener-submitted questions or listener-submitted wins, things that are going really well. If you have some kind of a community, whether it’s a Facebook group, or a membership site, or something like that, you can highlight different things or conversations that are going on in that community, different posts in that community and elude to those in your podcast.

You could also talk about different things in your industry that are happening in particular to one person. You wouldn’t want to have just general news updates, what you would though is if somebody in that industry wrote an interesting article and you highlighted that person, as well as the article so not just the industry thing, but that person.

The reason for this is so that we can build that really true core relationship with our listeners because they’re going to notice that hey , they are giving very individual shout-outs to actually care about this audience and they’re excited to serve us.

I’m Ben Krueger and this has been another episode of the Authority Engine TV show where I’m dedicated to helping you grow your business using the power of podcast marketing every Thursday morning. All right. See you next time folks.