Podcast Promotion Playbook: Get The 3 Step Podcast Promotion Playbook
Starting a podcast can leave you filled with questions. Having launched and collaborated with numerous podcasts, I’ve encountered the recurring questions that come with this journey time and time again. This guide cuts through the clutter, addressing the most common questions I’ve encountered.
Consider this guide a practical resource born from real-world experiences. Whether you’re an experienced podcaster refining your strategy or a newcomer seeking insights, you’re in the right place.
Each answer draws from years of navigating this dynamic landscape. From understanding the relevance of podcasting today to mastering audience growth techniques, this guide is a no-nonsense compass.
Is it too late to start a podcast? Is podcasting dead?
Let’s set the record straight: podcasting is anything but a fading trend—it’s thriving. In the year 2023, Apple Podcasts alone hosts a whopping 2.5 million podcasts, covering a spectrum of subjects. Yet, don’t overlook the distinction between the active and the dormant. When narrowing down the count to podcasts that have dropped an episode in the last 90 days, you’re left with around 450,000 active contenders. This numerical landscape hints at an expansive arena for growth and innovation in podcasting.
So, the question lingers: Is it too late to dive into podcasting? The resounding answer is no. Just as the world of movies and books continues to flourish regardless of their vastness, podcasts have that same magic to captivate and resonate.
Be it an ingenious concept, an uncharted niche, or a business promotion, the podcasting universe offers endless avenues. The door is wide open for new voices, fresh perspectives, and daring ventures. If you’ve got a compelling idea, now is the perfect time to claim your space in the podcasting universe.
Is it too early to start a podcast?
Imagine this: starting your podcast with a ready-made audience base, email list, or social following is like giving it a rocket boost. More people tuned in, right from the start.
If you’ve already made a name in your field or have a solid business rep, your podcast can seamlessly slide into the circle of your existing fans.
But let’s say you’re starting your show without an established crowd behind you. No worries, you’re not alone. Lots of podcasters kick off without a massive fanbase. It might take a little longer, but it’s totally doable. Consistent hustle and content that adds value will eventually pay off.
Podcasts start small, like a seed. And just like tending to a plant, patience is key. If your initial downloads aren’t through the roof, don’t sweat it. Podcasting is all about the long game.
When can I expect to see results from my podcast?
Here’s the truth: podcasting is not a sprint; it’s a marathon where patience wins the prize. Instant results? Rare sightings. What it takes is time and serious dedication. Results might start trickling in anywhere from a few weeks to a couple of months after you kick off your podcasting journey. Just remember, the wait is well worth it.
The real fuel is consistency and great content. The more you publish top-notch episodes on a schedule, the more you’re broadcasting your A-game and expertise. This not only showcases your professionalism but also builds trust in you as a reliable source.
Remember to think of podcasting as planting seeds—it’s an investment in growth. Every episode adds to your audience and influence. With each new release, those seeds sprout, eventually blooming into a podcast that deeply connects with your listeners.
Is podcasting worth the investment? How much does it cost to launch and host a podcast?
In the world of podcasting, quality is paramount—even though you could technically start with just your phone. Now, let’s talk investment. Here are the three main things to think about:
Dedication: How much you invest depends on how serious you are. Are you casually dipping your toes in the podcast pool, or do you see this as a strategic move to boost your brand and generate leads?
Technical Skills: Can you handle the nitty-gritty of podcast production yourself, or do you need some outside help? Knowing your way around recording, editing, and promoting impacts your investment.
Budget: Of course, money matters. Balancing what you’re willing to spend with what you want to achieve is crucial. Costs vary, so aligning your investment with your goals is smart.
Now, if you’re just creating a handful of episodes to check the podcast box, you could get away with basic gear, low-cost software, and DIY editing. But if your podcast is a power move for lead generation and brand dominance, its quality should match your expertise.
If you’re seeking a streamlined process with proven outcomes, consider working with a podcast production company. This choice alleviates the technical workload on your end and allows you to benefit from the guidance of a dedicated and experienced coach.
Curious about our signature podcast launch service? Click here for more info + pricing.
How do I make money podcasting?
This is a question I get asked all of the time. “How do I monetize my podcast?” Before I answer this, it is important that you remember one thing: starting a podcast is easy. Building a profitable podcast is hard.
Building a substantial revenue stream takes time and a dedicated audience.
Before diving into podcast monetization, there are a couple of essential things to consider. First things first – you need killer content. Without interesting and engaging topics to discuss, well, let’s face it, no one’s going to tune in to your podcast in the first place.
On top of that, having a rock-solid brand identity is crucial for attracting and retaining an audience.
Get to know the different ways you can make money from your podcast. That way, you can pick the strategies that suit your show best. Explore our blog’s “How To Make Money With A Podcast: The Ultimate Guide” for 12 proven strategies.
Oh, and one more thing – make sure your podcast is top-notch in production. This way, your show will consistently sound its absolute best!
Is podcasting a good lead-generation channel?
Podcasting isn’t your quickest route to lead generation. It’s more like the patient gardener nurturing your leads. You’re not getting instant blooms, but you’re definitely planting the seeds for future growth.
Think of it this way: podcasts let you build credibility, cozy up with your audience, and show off your expertise over time. While it might not drop leads in your lap right away, it’s a great influencer when those potential customers are making their choices. In short, podcasting is about nurturing leads, not generating them on the spot.
How do I grow my podcast audience?
Growing your podcast audience isn’t guesswork—it’s strategy. Here’s how to nail it:
- Define your audience inside out. What gets them going? This shapes your content game.
- Create valuable episodes—think curiosity, knowledge, and pure value-driven entertainment.
- Share on social, in emails, anywhere. Get your existing audience to join the hype.
- Invite industry leaders on your show. Guests bring their fans. It’s like a two-for-one deal.
- Optimize your titles and descriptions for search keywords.
- Stay consistent with uploading. Regular episodes keep listeners hooked and attract new ones.
- Talk to your audience and ask for feedback. Answer questions, reply to comments and keep the conversation going.
These moves lay out your growth journey, setting the stage for your podcast to succeed. Now, it’s time to put these tips into action and rock your growth strategy.
What equipment should I use?
Choosing podcast gear can feel like diving into a tech ocean. But you don’t need fancy gear or a massive budget to sound great. I’ve got the perfect podcast recording equipment and setup ready for you.
I’ve streamlined the selection process based on key factors:
- Easy Setup: No tech maze here—just straightforward gear.
- Superb Sound: High-quality audio recording is the goal.
- Budget-Friendly: Great quality without breaking the bank.
At the end of the day, content trumps perfect audio. Listeners care more about what you’re saying than the tiniest audio details. So, let’s keep it simple and effective.
For solo shows, my go-to is the Blue Yeti—it’s portable, sounds fantastic, and connects via USB. No need for confusing tech or mixers. Plus, you can easily adapt it for other setups.
Consider the Blue Yeticaster Professional Broadcast Bundle. It’s optional, but the boom arm is a game-changer for desk setups. Swing it out of the way when you’re done recording.
Want to reach a broader audience? Add a video version to your podcast! This way you can upload it on platforms like YouTube. For this, a good webcam is essential. Razer Kiyo Streaming Webcam has a built-in ring light, while Logitech C922x Pro offers pro-quality streaming.
For more details on your gear options, check out our Perfect Podcast Equipment blog post. It’s time to gear up and set yourself up for podcasting success!
Should I do a video podcast?
The video podcast debate hinges on your content and aspirations. Video adds visuals and excitement but demands extra resources. Weigh up your audience and content type before diving in.
Statistics show that 57.8% of the US prefer listening to their favorite shows on YouTube. YouTube is a haven for creators—podcasters included.
If you want to reach a wider audience and open up the possibility of being discovered by more people, then YouTube is a great option. It’s an effort, but the gains are real.
How do I know if my podcast is successful?
Podcast success varies for each creator. While download numbers matter, they don’t define success alone. Comparing with others might be misleading, especially for niche podcasts catering to specific audiences.
Niche shows differ from mass-appeal podcasts and download numbers might not reflect revenue potential or niche podcast success.
It’s time for a holistic approach, understanding your audience’s unique needs and tracking metrics aligned with your goals. Metrics should reflect what truly matters to you.
Ask key questions:
Why did you start your podcast?
What business objectives do you aim to achieve in the near future?
Avoid the “all of them” approach. Focus on one primary goal, possibly with 1-2 secondary goals. This clarity drives results.
For audience growth, track total monthly downloads and email sign-ups. Engagement is essential. Audience growth includes both downloads and email sign-ups.
Searching for more brand awareness? Check this through social media. Look for hashtags, keywords, and references related to your podcast across platforms like YouTube, LinkedIn, Twitter, Facebook, and Instagram.
If speaking events are what you’re after, track speaking offers generated by your podcast. Record engagements tied to your show, from invitations to other podcasts to speaking at events.
Monitor referrals and collaborations stemming from your podcast. Count inquiries after an episode or the number of secured collaborations.
Podcast success isn’t just about numbers. Consistent growth, positive feedback, social engagement, and business opportunities reflect your podcast’s impact. Define your goals and track these metrics to truly measure your podcast’s success.
Every piece of advice in this guide has been shaped by years of experience in navigating the ever-changing podcasting landscape. From understanding the current relevance of podcasting to mastering the art of growing your audience, consider this guide your trusty companion.
This guide is designed to illuminate the path, from your very first episode to the growth of your podcast empire. Let’s make your podcasting dreams a reality—each answer in this frequently asked questions guide is a stepping stone toward your podcasting success.