Promoting your podcast can be a daunting task, especially if you’re not sure where to start. This guide will help you to understand how a podcast promotion service could fit into your marketing strategy.
As the podcast market becomes increasingly more crowded, it has never been more important to approach the production of audio content with a clear strategy. A podcast promotion service could be the missing component to your workflow that elevates your audio content to new heights.
So in this article, we will be exploring the following questions:
- Where can I promote my podcast?
- How do I get more podcast listeners?
- What is a podcast promotion service?
- What is the most popular podcast platform?
- How do podcasts go viral?
- How do I know if my podcast is doing well?
After reading through this guide, if you have any further questions on podcast promotion services, please do not hesitate to contact us at Cashflow Podcasting.
Where can I promote my podcast?
Some of the best places to promote your podcast are streaming services like iTunes, SoundCloud, or Google Play Music. You can also use social media platforms as a way to reach listeners and potential new fans.
On Facebook, you could post links with video clips for people interested in learning more about your show! According to research, video content on Facebook is more than twice as likely to be seen by users.
We always recommend frequently posting podcast content across social media. This could be short clips of the podcast or even photos from behind the scenes.
How do I get more podcast listeners?
Podcasts are based on the idea that if you share your unique insights on topics you’re passionate about, others will want to hear them! From the outset, you should make sure you have social accounts set up for the podcast across all major platforms.
With the support of multiple social channels, you will be able to publicize the release of each episode and spread awareness of the podcast in general. This will all come as part of a comprehensive marketing strategy.
You cannot rely on good word-of-mouth to grow your podcast. If you want to see sustained growth over time, you must invest your time into marketing the content to as many people in your niche as possible.
If you want to get more podcast listeners, you’ll need to promote your podcast. This can be done in a variety of ways, but the most popular method is through online advertising networks like Google Ads or Facebook Ads.
It’s often better to run a tightly defined campaign than a broad campaign. This is largely because focused campaigns can prove to be more efficient.
Running paid campaigns to boost your listenership should not consist of throwing darts at random demographics in your targeting. While experimentation is important, you need to go into paid campaigns with a clear objective and strategy.
What is a podcast promotion service?
A podcast promotion service is designed to help you get your podcast heard by the largest number of listeners possible. Podcast promotion services will typically promote your show on different platforms to increase visibility and traffic, which can lead to more listeners and reviews.
Many podcast production services will be able to offer podcast promotion services as part of an all-encompassing package. (Note: It’s often better to select a single production partner over multiple to ensure you have a smooth workflow!)
Podcast promotion services should offer the full distribution of your podcast across all major streaming channels. If you want to capture the largest possible audience, you will need to make sure your content is readily available on plenty of platforms.
When you start working with a podcast production service, you should check to see whether they can help to distribute and market your content. Accessing an end-to-end solution can take the pressure off the podcast hosts and help them to pour their attention into creating engaging content.
What is the most popular podcast platform?
Anchor is one of the most popular podcast platforms. With Anchor, you can record and publish your podcast in just a few clicks. This has made it easier than ever to distribute podcast episodes across multiple streaming services.
Anchor is particularly useful because it gives you the opportunity to publish your podcast content across a number of different platforms and streaming services simultaneously. These include Spotify and Google Podcasts.
How do podcasts go viral?
Podcasts can go viral in a number of ways, but the most common is through gaining traction on social media. Podcast episodes are often posted and shared by influencers or popular pages with a large number of followers, which may result in increased traffic and listeners over time.
To make content go viral, you need to bring something new to the table. If you want your podcast to go viral, you will need to focus on delivering compelling content that captures the zeitgeist and engages listeners.
Attempting to force virality never ends well. This is something that should come naturally.
To position your podcast for success, you should focus on delivering genuinely engaging content that will interest and excite your audience. If you can focus on this, virality will never be too far away.
How do I know if my podcast is doing well?
You should be utilizing a range of tools to track key data around episode listenership. Here at Cashflow Podcasting, we can help you to monitor the success of your podcast episodes.
We can provide you with a broad range of data for you to see whether your podcast is performing well. Based on this data, we can make strategic improvements to your audio content to take things to the next level.
If you’re looking for a podcast production service and a podcast promotion service, don’t hesitate to reach out! We want to help you to record and distribute your audio content.
Ben Krueger is the founder of Cashflow Podcasting and he specializes in helping thought leaders entrepreneurs amplify their impact through podcasting. He’s a world traveller, outdoor sports junkie and future enthusiast!