Bonus material: Free Podcaster’s Email Funnel Template
As a business owner, you understand the importance of having a solid marketing strategy in place.
You’re constantly looking for new ways to reach potential customers, build brand awareness, and ultimately drive sales.
In recent years, podcasts have become an increasingly popular tool for businesses to achieve these goals.
Podcasts offer a unique opportunity to connect with your audience on a personal level, providing them with valuable insights, advice, and entertainment.
They allow you to establish yourself as an authority in your industry, build trust with your audience, and ultimately drive the business results that you’re after.
However, simply creating a podcast isn’t enough.
In order to truly maximize the potential of this medium, you need to integrate it into your overall marketing strategy.
This means ensuring that the topics and themes covered in your podcast align with your business goals and that you’re promoting your podcast in a way that reaches your target audience.
This article will provide you with the actionable steps needed to ensure your podcast is an effective part of your marketing plan.
Why Integrate Your Podcast?
Integrating your podcast into your marketing strategy allows you to reach new listeners and keep existing listeners invested in your brand.
You’re able to reach a wider audience and increase awareness of your podcast and business at the same time.
This will lead to increased downloads, more engagement, and more business.
It allows you to build authority in your industry, which leads to increased credibility, trust, and loyalty among your audience.
This, in turn, drives business results and helps you achieve your goals.
The best part is, integrating your podcast into your marketing strategy only takes a little upfront work and the benefits are long-lasting and overwhelmingly worthwhile.
Let’s look at WHERE to integrate a podcast into your marketing strategy.
Where To Integrate Your Podcast?
Your podcast is ready to be integrated into your marketing strategy but where do you begin?
Luckily this step isn’t very difficult.
All you need to do is add links to your podcast in each of these places: social media bios, email signatures, and about page bios.
Make sure that links are placed prominently and include attractive visuals or descriptions that will entice people to click through.
Let’s break this down further:
Social Media Bio: Companies that podcast have a unique advantage since 94% of podcast listeners are active on at least one social media channel and are also more likely to follow companies or brands on social media. (Source: quillpodcasting.com)
Much like our client Nicole Spencer has done, it is very easy to add your podcast to your preferred social media channels.
Just remember that not all social media platforms are created equal.
Focus on the ones that are most relevant to your target audience.
For instance, if your podcast is for financial advisors, LinkedIn may be a better platform for you than Instagram.
Most social media platforms allow you to include a website link in your bio.
For this, we suggest using a link in bio tool like Linktree.
This allows you to share everything you create and sell through one link in your bio – including your podcast.
From there, you can either link to your podcast’s website or to your podcast’s page on a popular platform like Apple Podcasts, Spotify, or Google Podcasts.
Email Signatures: Email marketing has the best return on investment out of all the digital marketing channels: 4400% ROI and $44 for every $1 spent. (Source: castos.com)
This is a great opportunity to take advantage of the contact list you’ve already built.
The first step is to create an email signature that includes a link to your podcast.
This way every email you send to contacts and customers (new and old) will have access to your show.
After this, take it a step further and add links to specific episodes in your email welcome sequence.
Every time you have a new subscriber to your emails, they will not only have all of the great content you create but also access to podcast episodes that may be relevant to their journey.
We suggest adding links to your three most downloaded episodes to encourage new subscribers to listen to your core content.
Here is an example of an email template you can use:
Dear [Name],
Thank you for subscribing to our email list. We are excited to have you as part of our community! As a thank you, we wanted to share some of our most popular podcast episodes with you.
Here are the top three most downloaded episodes of our podcast:
- [Episode Title and Link]
- [Episode Title and Link]
- [Episode Title and Link]
We hope you enjoy listening to our podcast and we look forward to sharing more episodes with you in the future.
Best regards, [Your Name]
Get the full email funnel templates below.
About Page:
Adding your podcast to your About page on your website can be an effective way to increase visibility and reach new audiences.
Just like our client, Stacey Brown Randall, your About page is one of the most frequently visited pages on your website, and it’s typically where people go to learn more about your brand, mission, and values.
By including a section about your podcast, you can give visitors another way to engage with your brand and learn more about your expertise.
Adding your podcast to your About page is also a way to build credibility and authority within your niche or industry.
By showcasing your expertise and knowledge in your podcast, you can establish yourself as a thought leader and position yourself as a go-to resource for your audience.
This can lead to increased trust and loyalty from your audience, which can translate into more sales or conversions down the line.
What To Do After Integrating Your Podcast?
After integrating your podcast into various platforms, it’s time to focus on audience growth.
Here are some strategies you can use to grow your podcast audience:
- Consistently produce high-quality content: Your content should be engaging, informative, and entertaining to keep your listeners interested and coming back for more. Make sure to put effort into your podcast’s production quality and structure (ask us how we can help!), and consider bringing on guests or experts to add diversity and interest to your content.
- Leverage social media: Use your social media accounts to promote your podcast, engage with listeners, and build a community around your show. Share snippets or quotes from episodes, behind-the-scenes content, and updates on upcoming episodes. You can also collaborate with other podcasters or social media influencers to cross-promote each other’s shows.
- Encourage listener reviews and ratings: Encourage your listeners to leave reviews and ratings on platforms like Apple Podcasts or Spotify. Positive reviews and high ratings can help your show rank higher in search results and attract more listeners.
- Attend industry events: Attend podcasting events and conferences to network with other podcasters, learn about new trends and strategies, and promote your show to a wider audience.
Remember, growing your podcast audience takes time and effort, but by consistently producing high-quality content and promoting your show through various channels, you can reach new listeners and build a loyal following.
In closing…
Integrating a podcast into your marketing strategy is a powerful way to reach a wider audience, strengthen your brand, and connect with new customers.
By promoting your podcast in your social media bios, email signatures, and website, you can increase your reach and attract more listeners to your show.
And once you’ve integrated your podcast, it’s important to focus on audience growth through tactics like engaging with your listeners, promoting your show on other podcasts, and leveraging social media.
By putting in the time and effort to build and grow your podcast, you can reap the long-lasting benefits of a loyal and engaged audience.
So don’t wait any longer, start integrating your podcast into your marketing strategy today!
Founder and Chief Podcast Educator at Cashflow Podcasting. Ben specializes in helping thought leaders and entrepreneurs amplify their impact through podcasting. He’s a world traveller, outdoor sports junkie and future enthusiast!