Struggling to create your perfect podcast artwork? Let’s take a look at everything you need to know to make one perfect for your show.
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Podcast artwork is one of the most important pieces of your podcast’s brand.
It is generally the first thing someone will see when searching for new podcasts, so it is essential that it emulates what your show is about.
Although podcasting is almost an entirely auditory experience, your cover art is like a visual first impression for your show.
When it comes to podcast artwork, there are a few things that make all the difference.
It needs to be clean, clear, simple, and match your brand.
What Should Your Podcast Artwork Look Like?
Open up your favorite podcasting app and look through the shows, can you tell which shows you want to listen to simply by viewing their podcast artwork?
Probably.
In fact, the majority of potential new audience members are more likely to listen if they like your show’s cover art.
Details such as sizing and file type are also important to get correct.
You want to have cover art that is 3000 x 3000 pixels and either JPG or PNG.
Although 3000 x 3000 may look huge at first, each podcast directory will resize it to fit their requirements.
You also want to ensure your podcast artwork has a resolution of 72 dpi.
If you are using a tool such as Canva, it will do this automatically for you.
This is a great option if you are hoping to do the artwork yourself but if you are hoping to have it done by someone else at a lower cost, you can find freelancers on Fiverr.
Should Your Face Be In Your Podcast Artwork?
Many podcasters wonder if they should have their face on the artwork to make it more personal.
We believe the answer to this comes down to if your podcast is a personality brand or a company brand.
If you are positioning your brand as a company that is not primarily based on you as a person, we suggest sticking to the company logo and the podcast title in big bold letters.
If you are creating a personality brand, using your image in the podcast artwork will give the audience a visual of who you are which is beneficial.
Creating Your Ultimate Podcast Artwork
A great example of this is our client Stanley Funches who hosts the podcast Dads N’ Dollars.
His artwork features a cartoon version of his face and the title of the episode in his brand’s font.
Remember, you want clarity, simplicity, and brand-focused.
If you’re still unsure, open up your desired podcasting app and see what other shows in your industry are using for their podcast artwork.
This should give you a sense of what you do and do not like.
Insider Tip: Take what you’ve created for your artwork in Canva and have it hover over the top of the other shows to see if your artwork stands out!
Resources:
🎤 Previous Episode: How To Choose the Perfect Podcast Name
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1. The Business Podcast Roadmap
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Ben Krueger is the founder of Cashflow Podcasting and he specializes in helping thought leaders and entrepreneurs amplify their impact through podcasting. He’s a world traveller, outdoor sports junkie and future enthusiast!
