We all know that people buy from people that they know, like and trust. In order position ourselves in such a way, we need to create a very personal, close relationship with our audience. Luckily, podcasting is a great way for building those personal connections and crushing it. Tune in to learn what you should particularly focus on in every one of your episodes in order to build that connection with your listeners. Click play below…what are you waiting for?



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In This Episode, You’ll Discover:

  • Why filtering yourself too much is not good for business.
  • Ways to give your audience some relatable info about yourself without boring them.
  • Best way to directly engage your audience.


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[Tweet “Create a personal connection with listeners in each episode… here’s how”]

All right, folks, we are back and we’re going to be talking about how to create that very personal, close relationship with your listeners. I’m Ben Krueger. This is Authority Engine TV, where I’m dedicated to helping you grow your business using the power of podcast marketing every Thursday morning. Let’s dive into it.

We all know that people buy from people that they know, like and trust. This is building one of those pieces, is the “know” and kind of getting into the “like” factor. We want people to know us so they can connect with us. How we’re going to do this is through our episodes and what we talk about.

In every one of your episodes I want you to focus on a couple of things. Number one, don’t filter yourself too much. Be your personality. Be who you are so that your audience can experience who you are as a person and they can get to know you a little bit better.

Number two, include little pieces of your personality and what’s going on in your life, like at the beginning of this, I talked about just moving in to my new spot here in Columbus, Ohio. It’s little pieces like that that make you relatable. They make you real to your listenership and you can talk about anything from your kids, your house, what’s going on that day, problems that you’ve been having, within reason. You don’t want to put your burden on your listenership. Those kind of things will make you relatable. They’ll make you a real person in the eyes of your audience.

The third way that you can really connect with people is through anything that is directly engaging with your audience. Whether that’s giving shout-outs for iTunes reviews, whether that’s answering listeners’ submitted questions, whether that’s mentioning somebody from your audience specifically by name, somebody who reached out to you via Twitter or Face Book or LinkedIn and directly and specifically mentioning them on the episode, that makes people in your audience know that, yes, you do know who your audience is. You recognize when they come to you and they have something that’s mention-able and you’re willing to directly speak to that person, even though you’re doing a podcast episode for your entire audience.

Those are the three ways that are going to help you really build that personal connection with your audience. We’re going to be talking about this a little bit more in future episodes as well, but this will get you started on the right track.

All right, folks, that’s all I’ve got for you today. This has been another episode of Authority Engine TV. I’m excited and we’ll be back next week with more top-notch stuff for you. Looking forward to it. Talk then.