Is the law podcast the next great frontier for attorneys?
In a recent research study, 146 lawyers were asked a range of questions on their marketing initiatives.
10.27% of lawyers stated they were planning on launching a podcast within the next six months.
This staggering statistic indicates the interest level in podcasting among lawyers.
With considerable intrigue, lawyers want to know how to start a podcast.
In this article, we are going to break down everything you need to know about starting a law podcast.
We will be focusing on the following questions:
- Why should top lawyers start a podcast?
- Does it cost money to start a law podcast?
- What equipment do you need to start a podcast?
- How profitable are law school podcasts?
- What are the best law podcasts?
- Can I do a podcast by myself?
- Is starting a law podcast worth it?
First of all, let’s consider why top lawyers should start a podcast.
Why should top lawyers start a podcast?
According to the recent research study, despite many wanting to launch podcasts, none of the participating lawyers had recorded any podcast episodes.
This clearly shows there’s plenty of space for top lawyers to start recording podcast episodes.
If you’ve been thinking about starting a podcast, now is the time to get behind the microphone.
There’s a sizable audience of people waiting to listen to high-quality law podcasts.
The question is, will you be the lawyer to capture a share of the audience?
Once a podcast establishes a core audience base, positive word of mouth can draw more people to the show.
For a top lawyer, a podcast could elevate your standing in the industry and help to position you as an authoritative source.
Podcasting is all about personality – the more you have, the greater value you can provide.
What’s the biggest misconception about the legal profession?
How do courtroom dynamics really work?
These are the questions everyday citizens want to know the answers to.
If you can offer a unique perspective, this is going to be intriguing to listeners because you’re bringing something new to the table.
Raising your profile, the publication of podcast episodes could eventually result in new clients and cases.
Does it cost money to start a law podcast?
The money it will cost to start a law podcast depends on your production value ambitions.
Typically, the bulk of your budget will be spent on podcasting equipment.
If you’re looking to add a visual element to your podcast, video production services will inevitably increase the cost.
From the first episode, to engage your audience, it’s important to make a great first impression.
This is why we encourage people to invest in high-quality podcast production services.
What equipment do you need to start a podcast?
If you are considering starting a podcast, you are likely to need the following equipment:
- Mic stands
- Pop filter
- Shock mount
- Headphone amplifier
- Audio editing software
- Website hosting
- Podcast hosting
Ultimately, your voice is the most important piece of equipment for a podcast.
If you don’t feel like you will be able to do a full podcast episode on your own, why not invite some of your colleagues onto the podcast?
This can help to turn each podcast episode into more of a conversation while diving deep into the subject matter.
(If you’d like recommendations for podcast gear, check out The Perfect Podcast Equipment For Any Situation.)
How profitable are law school podcasts?
Law school podcasts could help to educate a future generation of lawyers.
The question is, how profitable are these podcasts?
It all depends on how you choose to monetize the podcast.
In the early days, it’s unlikely that you will be able to get a considerable number of law students purchasing your podcast.
Instead, it would be better to offer the podcast for free on platforms like Spotify and iTunes.
You could potentially promote products that may be of interest to law students, such as reading materials and online courses.
Law podcasts aimed at the general public can be monetized through the promotion of legal services.
A law podcast could be a great way of drumming up interest in your professional legal services.
What are the best law podcasts?
Are you looking for the best law podcasts?
As you start to look for inspiration, we would recommend listening to the following podcasts:
If you have any personal favorites, please do let us know and we will add them to our list.
From what we have seen, there’s plenty of room for some niche law podcasts.
For example, you could have a podcast that focuses entirely on personal injury law.
Can I do a podcast by myself?
It’s absolutely possible to produce podcast episodes yourself.
The question is, do you want to?
With lawyers having very little spare time during the day, it would be much easier for you to partner with a done-for-you service that takes out the time commitment of editing the audio and writing the episode summaries.
All you need to do is record the audio and send it over to your production team.
Not sure which services make the most sense for you?
Is starting a law podcast worth it?
Circling back to the research study we referenced earlier…
47.95% of lawyers said podcasting sounds promising but is probably unrealistic for them to take on at this time.
There’s often an assumption that recording a podcast is a big commitment.
In reality, nothing could be further from the truth.
When you bring a service like Cashflow Podcasting into the equation, everything starts to look a whole lot easier.
We take the stress and the pressure out of podcast production.
You do your thing, while we do ours.
Are you ready to start building an audience with a law podcast?
Ben Krueger is the founder of Cashflow Podcasting and he specializes in helping thought leaders entrepreneurs amplify their impact through podcasting. He’s a world traveller, outdoor sports junkie and future enthusiast!