Do you want to know how to increase podcast listeners? You’ve come to the right place.
We’re going to be breaking down everything you need to know about how to get more podcast listeners. As podcast consumption only continues to rise, there’s never been a better time to strategically build an audience.
When you’re trying to work out how to increase podcast listeners, production teams must see this through the lens of being a content problem. If you’re struggling to get podcast listeners to tune into your episodes, your content either doesn’t provide enough value or is targeting the wrong audience.
The riches are in the niches. If you can double down on creating content for a narrowly defined target audience, it will be easier to build a listenership.
Are you ready to find out how to increase podcast listeners? Defining your target audience is just the beginning.
How do I get more podcast listeners?
If you want to get more podcast listeners, you should start by focusing on creating content for a clearly defined niche and then building out a marketing strategy. This marketing strategy will ensure those who can extract value from your content are fully aware of its existence.
To know how to increase podcast listeners, you must understand where your target audience is spending their time. This will enable you to pour your growth hacking efforts into just a handful of marketing channels.
For instance, if you’re targeting B2B professionals, you should look to join Facebook groups where these professionals are regularly active. Here are just a few ideas for how to market your podcast to get new listeners:
- Leverage LinkedIn’s advanced targeting features to introduce a very specific group of professionals to the podcast content. To make your LinkedIn ads effective, you should gear the copy around specific questions that will be answered in the podcast episodes.
- Produce SEO-optimized content around questions that will be answered in your podcast. This will position your audio content as a valuable resource for anyone looking for answers to specific questions in your niche.
- Swing for the fences and attempt to secure high-profile podcast guests. Their name recognition can be used to attract their followers to your podcast content. You should encourage all podcast guests, regardless of their audience size, to share the episodes across their social media accounts.
- Encourage listeners to tell others about your podcast. They can do this through social media. You could occasionally offer rewards and prizes to those who share links to your podcast on social media to incentivize this behavior.
Where can I promote my podcast?
There’s no shortage of channels to promote your podcast. It all comes down to identifying the marketing channels where you have the most edge.
To know how to increase podcast listeners, you should focus on the marketing channels that provide you with easy access to the target audience.
How do I promote my podcast in 2021?
If you’re producing a B2B podcast, you should be leveraging organic reach on LinkedIn. Organic reach on LinkedIn is remarkably high and it should be a key pillar of any B2B podcast marketing strategy.
Once you’ve distributed audio content across various streaming platforms, you should cut each episode into short snippets for posting on LinkedIn. You should aim to include a mixture of niche-relevant hashtags on each of your LinkedIn posts.
How do podcasts make money?
Podcasts are primarily monetized through advertising. Brands will pay podcasters to advertise products and services to their audience.
Many business owners are starting their own podcasts to promote products and services directly to their target market. They attract listeners by positioning each episode around a question their target market wants to know the answer to.
How do podcasts go viral?
Rather than seeking virality, you should focus your efforts on providing listeners with as much as value possible. When you intensively focus on value creation, the audience will follow.
Podcasts go viral when the content resonates with people. You can’t force this kind of exposure, but you can optimize your podcast for viral organic exposure by prioritizing value creation.
How many listeners are good for a podcast?
There’s no minimum or maximum number of listeners required to build a profitable podcast. It all depends on how much value you’re able to offer the target market.
Podcasts are relatively inexpensive to produce, so it’s possible for any business owner to record audio content without cutting too heavily into their marketing budget.
What is good podcast growth?
Podcast growth is the scale at which your audience continues to expand over time. It’s relative, so you won’t be able to assess podcast growth unless you have a benchmark for comparison.
You should track how many downloads and listens each episode generates, as well as how many views your podcast website receives on a monthly basis. Over time, you will see whether your marketing strategy is proving to be effective.
How do I make my podcast successful?
It’s all about value creation. This is the key to increasing podcast listeners.
Value creation is how you differentiate yourself from the competition. When you can clearly demonstrate how your podcast provides listeners with unique value, people are more likely to tune in for future episodes.
Why do podcasts fail?
The simple answer to why podcasts fail is a lack of audience engagement. If your podcast doesn’t have an engaged audience, it won’t be sustainable in the long run.
It’s important to strike a balance between marketing your content and spending time crafting compelling audio content. Both are crucial to the longevity of your podcast.
When it comes to increasing podcast listeners, you should start by leveraging a full range of marketing channels to attract your target audience. Once you’ve had some time to measure the effectiveness of each marketing channel, you can pour your efforts into just a handful of channels.
With the right approach, attracting new listeners to your podcast can be remarkably easy. It’s all about experimentation and testing different marketing channels to see what forms of marketing resonate with your target audience.
Ben Krueger is the founder of Cashflow Podcasting and he specializes in helping thought leaders and entrepreneurs amplify their impact through podcasting. He’s a world traveller, outdoor sports junkie and future enthusiast!