So you’ve got some listeners to go to your website andÂ opt in to your mailing list… now what? In part 3 of our Email Marketing Course with Podcasting, I will particularly get into what we do next onceÂ you’ve built up your email list. These tips will help you getÂ started with building a relationship with your subscribers and allow them to make a decision for themselves if your product or service is going to help them.
In This Episode, You’ll Discover:
- How to make a connection with your subscribers immediately after they give you their email and begin a dialogue with them.
- How to continue building that relationship.
- Techniques and strategies to get your listeners to trust you and your brand.
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All right, so this is part three of your email marketing course with Podcasting, and weâ€™re going to be talking about what do we do when somebody is on our email list? Iâ€™m Ben Kruger, this is Authority Engine TV where Iâ€™m dedicated to helping you grow your business using the power of Podcast Marketing every Thursday morning, letâ€™ s talk folks. Here we are in Alexandria, Virginia and Iâ€™m here in the hotel room as you can tell just kind of hang out. I couldn’t find a nice spot outside thatâ€™s okay though weâ€™re going to do it right here and get it rolling. Weâ€™re going to talk about what do we do once somebody is on your email list? Now that theyâ€™d opted in how the heck do we use that as a powerful tool?
Letâ€™s do it, the first thing that you want to do and this is assuming youâ€™re using your email list, youâ€™ve captured some of those emails on your website and youâ€™d driven some of that traffic from your podcast, but youâ€™ve also got natural organic traffic coming from SEO. You got traffic coming from your social media, from a couple of the other things that youâ€™ve done, people that are coming to your website and theyâ€™ve signed in to get your opt in bait. Now theyâ€™re on your email list how do we go about like building that relationship and making sure that they engaged with us so we can walk them through the processes and allow them to come to a place to make a decision from themselves whether or not our product and services are going to help them.
All right, so hereâ€™s what weâ€™re going to do number one. Your focus is to make a connection immediately. After so many signs up immediately of course they got their opt in bonus if you have one, but hereâ€™s your where your autoresponder sequence comes in whether youâ€™re using Aweber or a InfusionSoft of MailChimp, it doesn’t matter. The concept is in that first email you want to welcome them and say, â€œHey weâ€™re really excited to have you here and weâ€™re excited to share this information with you.â€ Then you want to get them to respond to you if possible.
In that first email you could often say, hey weâ€™re really excited to have you here, Iâ€™m excited because weâ€™re going to be talking about these things and youâ€™re going to learn some of this stuff being on this newsletter. Youâ€™re going to get â€¦ Youâ€™re going to know where all of our contact comes out, but I want to get to know you, so I would love it if you could just hit reply and send me a quick 30 second response to this one question. Thatâ€™s where you ask a very specific question to your audience that makes sense for them and what they may have come to you so that you can open up a dialogue with them.
With, ours youâ€™ll see that whatâ€™s your number one challenge with podcasting or podcast marketing? For you something that might fit really well is whatâ€™s your number one challenge with whatever you podcasting talk about? Or whatâ€™s the biggest frustration you have with this? Or at wit this podcast or with this website whatâ€™s the number one thing that you would love to see from us? Something like that to where youâ€™d given them just one thing to hit reply quick and send you a one sentence email so that you can begin that dialogue and kind of open up that relationship.
Thatâ€™s an email number one. Then on the following emails you want to work on building a little bit of a relationship. You can do daily emails if you want, you can do every three days I think thatâ€™s more a little bit more typical. But one of the things that I found works really well to help that person really engaged with you, with your contact and get to understand and know you is letâ€™s say email one you asked for the response, whether they do or not thatâ€™s okay thatâ€™s up to them. In email two, you talked about a specific concept within your podcast or your brand structure, except youâ€™re talking about how to train to become a really high level cyclist.
Maybe email number two could talk about the nutrition in that whether it maybe juicing and how juicing is really helping some of the top bikers get to the real top of their game. As part of that email you can link to a piece of contact that you created before, so that can be a podcast episode that can be a blog post that can be a video thatâ€™s on your site. Of course you want to link back to your website so the page on your site that, that piece of content is and so you kind of give them some of the good pieces in the email and then for them to continue to engage with you, you send them to a piece of content of yours.
You want to sprinkle a few different content pieces in with your autoresponder series in the first couple of weeks that they signed up because thatâ€™s going to help you build that initial relationship with them. If they really like your content, they really like your podcast or your YouTube channel or your blog or your social media or whatever it is youâ€™re linking to theyâ€™re going to be far more likely to subscribe to that so that you can continue to build that relationship on a long term basis which is our goal here. We want to build know, like and trust factor with them so that we can help them come to a place where we can help them with our products and services.
The real goal here is to give them a little bit in that email, then connect with the content thatâ€™s at your site and give them that ability to make that ongoing subscription type connection with you. You want to select pieces of content that have the most comments, that get the most downloads that get the biggest response because those are the real powerhouse pieces and theyâ€™re also the ones you want to select the ones that attract the most attention from your exact target listener. I feel like Iâ€™m going on and on and on now but this is part one to what youâ€™re going to do once these people are on your email list.
Again, Iâ€™m Ben Krueger. This is Authority Engine TV and Iâ€™m really excited to help you guys go out there record, engage and convert your listenership into paying customers. If you want to learn more about how this works check out AuthorityEngine.com youâ€™ll see a couple of the opt-in offers there. Theyâ€™re really helpful by the way; one will help to streamline your production if youâ€™re an existing show host. Another one will help you figure out if podcasting and kind of strategic podcasting is right for your business if you havenâ€™t made that step yet. Youâ€™ll see in the first couple of emails kind of how this works right after you are done with your training sequence.
Right after youâ€™re done with that opt in offer then youâ€™ll go into get an immediate email that looks for a response and then youâ€™ll get a couple of emails that educate you and that direct you to some of our other previous really well put together pieces of content that had gotten really big results, so go check that out. Love you guys, see you next week.