How many people have you heard say they want to write a book? It’s a topic that seems to get plenty of talk with little follow-through, but it’s one that deserves some serious consideration—especially for podcasters.

Today’s guest, James Ranson, is here to explain why. A Wall Street Journal bestselling editor who has worked with over 200 authors as a book coach and ghostwriter, as well as the author of Buy Once, Cry Once: How Shortcuts Cost You In The Long Run, James has seen his share of books bolster careers. In this episode, he shares the benefits of writing a book and how becoming an author can take your career to the next level.

Here’s What You’ll Discover:

  • The benefits of writing a book.
  • How books and podcasts support each other.
  • Why credibility boosters are important.
  • What makes a book such a great asset.
  • Ways a book can bolster your career.

Power Concepts:

“A book allows someone to get to know you that much more.” @TheMasterWords

“Having a book gives you a certain amount of credibility that having a podcast doesn’t really give you yet.” @TheMasterWords

“Your podcast following can launch your book for you.” @TheMasterWords

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