Podcasting isn’t just an excellent marketing tool for hosts but also a podcast guest – today’s guest, Connor Gillivan, would know!
Connor Gillivan is a co-founder of the freelancing platform FreeUp, which connects businesses needing to outsource work with talented, reliable, affordable freelancers.
It’s a pretty revolutionary business model, and it takes some skillful marketing to pull off. That’s where podcasting has come in, forming a unique and effective branch of Connor’s overall marketing strategy.
Connor isn’t a podcast host himself, but he’s used his guest spots on other shows to connect with other great entrepreneurs (and their niche audiences) to boost his business remarkably.
Connor Gillivan shares how Freeeup grew out of his own need for great freelancers. As a serial entrepreneur, he saw the opportunity to build a business that brought freelancers and busy entrepreneurs together. And with the plethora of entrepreneurship podcasts out there, he’s found a perfect way to market to his ideal audience while creating great relationships with other business owners.
Be a Podcast Guest
Connor and I also talk about how he pitches himself to podcast hosts, why following up and being a proactive interviewee is so important, and what to do to make sure you’re providing great value to the audience. He also shares some of the common mistakes interviewees make that prevent them from turning listeners into customers.
Here’s What You’ll Discover in Being a Podcast Guest:
- Why Connor decided to target podcasts as an effective marketing channel.
- How Connor preps to make sure he’s a great interview guest.
- The three essential steps for generating results from a podcast interview.
- Why being on podcasts has been such a great way to build rapport with hosts and audiences alike.
- How to scale your efforts and get more success as a podcast guest.
“Keep in touch with a host leading up to your interview. Make sure you can provide as much value as possible.” @ConnorGillivan
“Your most loyal customers are going to be interested in referring you to their friends…give them a good reason to do it.” @ConnorGillivan
“As a guest, you always want to have a specific place to send listeners, or an offer to give out to the audience.”@ConnorGillivan
Want Help Starting Your Podcast?
Whenever you’re ready… here are 4 ways we can help you get your message out to the world:
1. Complete Your Podcast Success Scorecard
There is a formula to starting a successful podcast for your business. Find out how you score across the 8 Podcast Success mindsets – Click Here
2. Watch the Podcast Format & Episode Topics Workshops
Get help choosing the best podcast format for your show with these do’s and don’ts of a killer format – Click Here
Once you’ve chosen a format, the next job is to brainstorm topics for your first handful of episodes. Listen in as we share the best topics for your first podcast episodes – Click Here
3. Ask a Question
Questions about your podcast? Just hit reply and we can help to answer any questions.
4. Get Help Starting Your Podcast
Ready to start your podcast the right way… Get Started Here
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