by Ben Krueger | May 26, 2020 | Engage Your Audience, Podcast, Power Up Your Listener Base
Do you know your people? As we discussed in the first article of this series, identifying your target audience is crucial for creating a successful business podcast. But it’s equally important to understand your target audience. Why? Because knowing what they’re...
by Ben Krueger | May 12, 2020 | How To's, Podcast, Results & Successes
“I’ve wanted to start a podcast for a while, but I just haven’t gotten around to it.” I’ve heard this a thousand times. So many ambitious, hard-working professionals tell me they’ve wanted to start a podcast for ages, and yet their shows never get published. All...
by Ben Krueger | Apr 28, 2020 | How To's, Podcast, Results & Successes
Building a successful business podcast is about more than strategies and tactics. Sure, those are helpful down the line, but what’s more important is understanding the core principles of what makes some podcasts just okay, and others amazingly effective. Over...
by Ben Krueger | Apr 7, 2020 | Engage Your Audience, Podcast, Power Up Your Listener Base
Have you ever heard the saying “the riches are in the niches”? It couldn’t be more true when it comes to podcasting—at least, when it comes to business podcasts. (Hobby podcasts are a whole different realm that I won’t get into here.) I have...
by Ben Krueger | Mar 24, 2020 | Engage Your Audience, Podcast, Results & Successes
It comes as no surprise that the most common reason I hear people say they want to start a podcast is to generate more income. Some also want to launch a show in order to grow their audience or network, while others hope to promote a message or strengthen their...
by Ben Krueger | Feb 11, 2020 | How To's, Podcast, Results & Successes
How can I make money from podcasting? This is one of those questions I get all the time, and the first thing people tend to think of for podcast monetization is sponsorship. Of course, having someone pay you for a mention in your episodes seems like a no-brainer. But...
