Have you ever considered launching a podcast? Podcast production classes are a great way to learn the ins and outs of creating high-value audio content. The question is, are they really necessary? Podcasts have been around for many years, but with more people using...
Do you know how to be a good podcast host? How do I measure up as a host? It’s a common question among podcasters, and it’s certainly a valid one. With so many shows out there—and plenty of hosts who absolutely knock it out of the park every episode—no one wants to...
Which podcast format is best? On the surface, it may not seem like a particularly complicated question, but I constantly see would-be podcasters struggle with this. Unfortunately, that struggle often translates into putting off starting their shows, then kicking...
Do you know your people? As we discussed in the first article of this series, identifying your target audience is crucial for creating a successful business podcast. But it’s equally important to understand your target audience. Why? Because knowing what they’re...
Have you ever heard the saying “the riches are in the niches”? It couldn’t be more true when it comes to podcasting—at least, when it comes to business podcasts. (Hobby podcasts are a whole different realm that I won’t get into here.) I have...
It comes as no surprise that the most common reason I hear people say they want to start a podcast is to generate more income. Some also want to launch a show in order to grow their audience or network, while others hope to promote a message or strengthen their...
