by Ben Krueger | May 26, 2020 | Engage Your Audience, Podcast, Power Up Your Listener Base
Do you know your people? As we discussed in the first article of this series, identifying your target audience is crucial for creating a successful business podcast. But it’s equally important to understand your target audience. Why? Because knowing what they’re...
by Ben Krueger | Apr 7, 2020 | Engage Your Audience, Podcast, Power Up Your Listener Base
Have you ever heard the saying “the riches are in the niches”? It couldn’t be more true when it comes to podcasting—at least, when it comes to business podcasts. (Hobby podcasts are a whole different realm that I won’t get into here.) I have...
by Ben Krueger | Mar 24, 2020 | Engage Your Audience, Podcast, Results & Successes
It comes as no surprise that the most common reason I hear people say they want to start a podcast is to generate more income. Some also want to launch a show in order to grow their audience or network, while others hope to promote a message or strengthen their...
by Ben Krueger | Nov 26, 2019 | Engage Your Audience, Podcast, Record Killer Content
What should I talk about? This is one of the most common questions I hear would-be podcasters ask—and a big sticking point for many of them. But coming up with podcast content ideas doesn’t have to be a Herculean task. There are plenty of topics out there that...
by Ben Krueger | Oct 29, 2019 | Engage Your Audience, How To's, Podcast
Podcasting takes work—there’s no denying that. And if you’re going to put the time and energy into creating and maintaining a podcast, then you definitely want to make sure you’re getting results. Over my years of helping dozens of entrepreneurs start and produce...
by Ben Krueger | Sep 24, 2019 | Convert Listeners into Customers, Engage Your Audience, Podcast
Plenty of business owners plan to use podcasting as part of their growth strategies, but only a fraction of them do it effectively. The key piece I see a lot of people get wrong is figuring out where a podcast should fit in. Having helped dozens of business owners...
