This week, I’m excited to share some killer information with you on how you can build your email list with your podcast. The general flow is to take your listeners from your podcast over to where you can engage with them further, sharing your products, services and content. Hands down, the best way to accomplish that is via email. Click the video below to learn how you can start building  your list.

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In This Episode, You’ll Discover:

  • The importance of converting your listeners to email subscribers.
  • How to entice your listeners to give you their email addresses.
  • How to structure your episode to pull it off correctly.

Gems:

[Tweet “How do you grow your email list with your podcast?”]

[Tweet “Convert your podcast listeners to email subscribers”]

Hi there. I’m Ben Krueger, the podcast marketing guy, and this is Authority Engine TV, where I’m dedicated to helping you grow your business using the power of podcast marketing every Thursday morning. Let’s do it guys. We are going to be talking about how to start growing and building an email list using the power of your podium. We want to take people from listeners to on your email list, so you can continue to market to them and share with them the goodies that you’ve come up with. Let’s do it.

All right. As you can see, I am at the park here, having a good time today. It’s a little bit drowsy and a bit rainy out here today, but I am back in Columbus, Ohio, my alma mater, so figured I would represent. I’m really excited to be back here, going to be here for a couple of months. You guys are going to be seeing me consistently coming from Columbus. But let’s dive into it. We’re going to have some fun here. We’re going to be talking about how we can help you guys start growing that email list. It really comes down to the basics. I’m going to give you the basics in this video, and we’re going to come up with a follow-up video that’s going to be a little more specific.

Here’s the overall game plan. You’ve already got a podcast, or you’re planning a podcast. You’re figuring out how it’s all coming together. The general flow is you want to take people from listeners to your podcast, over to where you can engage with them further. You can share with them the new products, services, content that you are having, so you can continue to build that relationship. The best way to do that is hands-down via email. That’s while you’ll notice when you’re around the internet, you’ll see everybody’s asking for your email. It’s because it’s the best way to get in touch with you. It’s the easiest way to build that relationship on an ongoing basis, and you can reach out to them at any time. So we’re going to do that as well. If it ain’t broke, don’t fix it. So that’s what we’re going to do.

The first step is, with your podcast, so you’ve got your normal podcast episode. Then you want a call to action, or a reason why people will go back to your website. What that can be is 1 of a number of things. It can be sign up to our email list. It can be sign up for this free PDF. It can be sign up for this free training boot camp, which is what I do. If you go to AuthorityEngine.com, you’ll see that we’ve got a couple of different training tutorial videos that you can check out, starting next week actually. This week it’s a PDF, but next week it’s going to be 2 different boot camp video courses. So come on back if you’re viewing this right at the beginning.

But that’s 1 option. There are so many more things that you can do with that. But we’re just kind of doing this quick and dirty, and we’ll get into a little bit more of the details and the options in the next video for this series. So you want people to go to your website and sign up with their email address. That can be an opt in. That can be sign up to our email list. That can be going through a giveaway course, or a PDF, or anything that entices people to share their email address with you so that you can reach out to them consistently.

That’s kind of the real basics. In the next video, we’re going to get into a little bit more of the strategy behind how it’s done, the calls to action, how you can arrange it. This is kind of a step 1, and step 2 is coming at you next. I’m Ben Krueger. This has been Authority Engine TV. What I want you to do after viewing this episode is head to AuthorityEngine.com, and you’ll see on the home page exactly what I’m talking about. You’ll see that there is 2 options you can click, and either 1 of those will be opt ins to go through a free boot camp course. That’s a perfect example of what I think you guys can do, and 1 of the options that you can do to start growing your email list. We’re going to get into this a little bit more in video dos, coming at you next week.

Have a fantastic week. My name’s Ben Krueger. Adios.

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