Do you know your people? As we discussed in the first article of this series, identifying your target audience is crucial for creating a successful business podcast. But it’s equally important to understand your target audience. Why? Because knowing what they’re...
Building a successful business podcast is about more than strategies and tactics. Sure, those are helpful down the line, but what’s more important is understanding the core principles of what makes some podcasts just okay, and others amazingly effective. Over...
Have you ever heard the saying “the riches are in the niches”? It couldn’t be more true when it comes to podcasting—at least, when it comes to business podcasts. (Hobby podcasts are a whole different realm that I won’t get into here.) I have...
It comes as no surprise that the most common reason I hear people say they want to start a podcast is to generate more income. Some also want to launch a show in order to grow their audience or network, while others hope to promote a message or strengthen their...
Are you a coach or consultant looking to grow? You might be starting out, or already making 5 figures and looking to scale your impact to reach MORE folks you can help. While both can feel especially challenging at times, the truth is that there are plenty of...
