This week we are going to be talking about what you can do to sound like a natural, compelling and entertaining show host. These tips will really help you get comfortable with creating your content, and start connecting with your audience on a personal level.


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In This Episode, You’ll Discover:

  • Being yourself is the most important part of hosting.
  • Hosting is much easier if you know what you’re talking about.
  • Becoming a great host takes a lot of practice.


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[Tweet ” People connect with you as a person, as an individual.”]


Hi there, I’m Ben Krueger. This is Authority Engine TV, where I’m dedicated to helping you grow your business using the power of podcast marketing every Thursday morning. Today I’m going to be talking to you about how you can be a fun, relaxed and entertaining show host.

Alright, so a lot of people have a little bit of trouble with this one. Particularly when they’re getting started, they’re not comfortable being behind a microphone. They’re not comfortable speaking in front of crowds or being in videos like this one, or something like that, and it really gets them nervous really quickly.
So there’s a couple of things that I want you to think about that will help make this easy for you, and a couple of things that I’m going to ask you to do. So, the first one is I want you to think about just being you. A lot of people when they go on mic, when they go on camera, when they’re speaking in front of crowds, they want to put themselves in a box, make sure everybody knows that they’re super professional and that this is there image. People don’t connect with big brands, people connect with you as a person, as an individual, as a personality. So they will connect with you far more easily, and be far more entertained, and enjoy your show so much more if you’re just yourself. If you just have some fun, crack a joke, you know that kind of thing. Be you. You don’t have to fake it or be anybody else.
So the next piece that I’m gonna say is when you’re doing an episode, when I do an episode, if I’ve got a guest on the show, I’ve got two or three bullet-pointed things that I want to talk about and right above that, in a Google Doc or a Word document, right above that, I have in all caps and bold “Have Fun”. So, when you’re thinking, when you’re kind of scanning over that and you’re doing your episode, and all you’re thinking is “Oh, I’m just having fun. I’m just having a cool conversation with this guy or this gal about how podcasting can help grow people’s businesses”, it’s so much more easier that way.
So the other thing that makes it really easy is to know what you’re talking about. So a lot of people will, if they’re in an area to where they’re not 100% sure what they are talking about, or their expertise isn’t very developed in that area, it’s gonna be very tough for you to talk about it confidently. But if you know what you’re talking about on a subject or on a topic, it becomes very easy because you already know, you just need to get it out. So, if you know what you’re talking about, if you do your study, if you really understand the industry and you spend that time learning, the talking and, you know, being behind a mic, being behind a camera, is very, very easy.
The last piece is it just takes practice, plain and simple. If you’re holding back on recording those first episodes, or maybe you’ve even got thirty in the can and you still feel uncomfortable, it’s all a matter of putting in the time behind the microphone, chatting, talking, doing interviews. Whatever your show format is, doing that all the time will help you to get really good at it and really comfortable with it.
I’m Ben Krueger, this has been Authority Engine TV, and I’ve enjoyed having you. Check out some of our stuff over at and you can see the whole podcast over there as well. I’ll see you next Thursday morning.

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