So you’ve completed your podcast episode, but you want to make sure you’re maximizing your listener base. We’re answering a listener question this week about how to ID3 tag your episodes to help them shoot up the ranks in iTunes.


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In This Episode, You’ll Discover:

  • How to properly ID3 tag completed episodes in iTunes without paying for software.
  • Why you should be focusing on tagging your episode with relevant keywords.
  • Ways you can tag your episode in order to rank higher on iTunes.


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All right. We’ve got a question this week from Vernon, asking about ID3 tagging your MP3 podcast files. So, let’s do it.
All right, Vernon asks how to properly ID3 tag your podcast MP3 files so that you can get better rankings in iTunes, you can get better search results when people are trying to find your show, and so that your show is properly tagged for iTunes, Stitcher, for all of the other directories that your show will go out to. What we’re going to do in this one is, I’m going to hop on a screencast and show you exactly how we recommend that you can do it, and it doesn’t involve any paid software, any paid programs, nothing like that. It’s completely free. Let’s jump in there and do it.
All right. Hi, there. Let’s dive into it. We are going to be ID3 tagging an MP3 file. Let’s say right here I’ve got my final MP3 episode file. I will open this up in iTunes, so I’ve got it set to default open when I double click. Here we are. I’m going to right click on it, and click “get information.” You’ll see a couple tutorials from other people with a paid program. I think it’s called ID3 Tagger. There’s really no need for it. You can use iTunes, and it’s pretty simple. Here is all the ID3 tags that you’re going to want to create. There’s a little bit of strategy behind them. For the name, you’re going to want the same name as your podcast episode. For this one, this is the name that I wrote out for the episode for artist. I’ve got my SOP here, and I’m down to the section on tagging the file in iTunes. The SOP is the document I use to edit my podcast so it’s always consistent.
But when you look at this, I’ve already got my fields already pre-created. When you do an artist, what you want is, you want your name, as well as some possible keywords that people will look for you and your show under. Like “marketing strategy,” “entrepreneur,” podcasting,” and there’s a couple others, “small business,” “small business marketing,” a couple of those kind of things. You don’t want to get too carried away, but this will help people find you in iTunes. So you want to paste that in for artist, album artist, as well as composing, or composer. It doesn’t necessarily show up anywhere; however, I figure it can’t hurt. For the album you want your podcast name, and I use a tagline as well. I’ll use the podcast name, forward slash, the tagline that I have created for my business, accelerate your business through podcasting, and I’ll paste that over to grouping as well. Then I want to make sure it’s podcast genre.
Then under comments, I actually will insert keywords based off of that episode’s contents. In this episode we talked about audio quality, so I would say “audio quality podcasting radio online content clarity.” Let’s see, “microphone checklist.” These are just a couple of things that we talked about in the episode. Then I’m going to go over to artwork. I’m going to do add, and I’m going to go into where I have my artwork. if i can get myself figured out here. I’ve got a lot of folders, if you can’t tell. What I do is, I keep all of my files that are recurring usage in an assets folder. I’ve got all my artwork, and episode-specific artwork that I put into the post, my intro, my outtro, that kind of stuff is in the assets folder. It makes it really easy to go grab. I’m going to click OK. Then it’s going to actually move the file in iTunes, so I’m going to click go to song. There we go.
I’m going to drag this baby out. I’m going to open back up the file that I wanted to put it in, and get rid of that old file, because that old file’s not going to help us out anymore. Put my new file in there. Then I’m going to rename the file name, “authority engine.” Let’s see, I think this is episode 16. We’re way past this at this point. This is just the example. You can see kind of what the work flow is. i put them in all caps and no spaces, because we don’t want any spaces, no ampersands, no underscores. You want to keep your file name as simple as possible so that there are no issues with any of your podcasting hosting, or anything like that. It’s very simple. You just want to focus on using some keywords, as well as making sure that your file is easily readable by iTunes.
Okay, that’s really all there is to it. It’s really not too complicated. But that will help you when you’re trying to ID3 tag your podcast episodes, so you get the most out of iTunes, Stitcher, and any of the other directories. I’m Ben Kruger. This is Authority Engine TV. If you like what you’re seeing, head over to the website. We’ve got a bunch more. You can always ask and submit a question, and I’ll answer it on the next episode.


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