Today, we dig in deeper into last week’s topic, finding your most lucrative listener, and discuss how you can get your listeners to feel like you truly understand them, thus creating a deeper connection. This episode is more about a mindset shift that will help you see things from your listener’s perspective, find out who they are, understand their fears, motivations and challenges. This process will help us create content tailored specifically to speak to each of those elements. Don’t miss this important training!

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In This Episode, You’ll Discover:

  • How to get into the mind of your listeners and think from their perceptive.
  • How to find their deepest fears and help conquer them.
  • How you can reach out and connect with your lucrative customer.

Gems:

[Tweet “Get into your listener’s mind and think like they do…here’s how: “]

[Tweet “Help your listeners break through their deepest, paralyzing fears… “]

Hey folks, we’re back. This is part two, continuation from last week on focusing on your listeners. Today we’re going to be talking about how you can get your listeners to feel like you truly understand them, and you’re speaking directly to them when you produce your episode content. We’re going to get into it; let’s do it.

Hey there. I’m Ben Krueger, the podcast marketing guy. Let’s do it. I’m excited. This is part two of a little miniseries on finding the proper listeners for your podcast and when you’re planning a show. Then this piece where we’re going to be talking about how you can make sure that people feel like you’re truly speaking to them when you produce content, and that you make that deeper, deeper connection.

Hey folks, we’re back. This is part two, continuation from last week on focusing on your listeners. Today we’re going to be talking about how you can get your listeners to feel like you truly understand them, and you’re speaking directly to them when you produce your episode content. We’re going to get into it; let’s do it.

Hey there. I’m Ben Krueger, the podcast marketing guy. Let’s do it. I’m excited. This is part two of a little miniseries on finding the proper listeners for your podcast and when you’re planning a show. Then this piece where we’re going to be talking about how you can make sure that people feel like you’re truly speaking to them when you produce content, and that you make that deeper, deeper connection.

Here with this episode it’s more of a mindset that I want you to get into thinking. I want you to think about the lucrative listener that we mapped out in last week’s episode. If you haven’t done that, I encourage you to go back and do that first – authorityengine.com/listener – and then come back to this video.

I want you to think from their perspective, because we really need to understand who they are, what their challenges are, what their motivations are, what gets them excited, and what their big fears are, so that we can create content to speak to those elements of who they are so they can feel this true connection with us as a podcast host and as a product or service provider or a brand personality. Because that’s what’s going to build that know and like trust factor that gets somebody to a point where they’re excited. They’re not just begrudgingly but they’re excited to work with us, to hand us money, to have us provide a product or service or coaching or something for them.

The big thing here is think from their perspective. Think about your target listenership. What are the challenges that they face on a day to day basis? What does their average day look like? Are they 9 to 5ers? Are they trying to break free? Are they already in business and they’re trying to go from six figures to seven figures? Are they a bicyclist that’s trying to scrape a couple of seconds off their mile time?

Think about from their perspective, what is their big vision or their big goal for themselves, and how are they going about it now. Because if they’re coming to you, they’re probably making some progress, so they’re not giving up, but they’re not seeing those quantum leaps that they really want in their own progression, and that’s where you and your podcast, and your products and services come in, which is to solve the problems that they’re facing.

You’ve got to understand what are the challenges that they’re facing. What’s the fear? What’s the one piece that they’re scared of? For the biker maybe it’s that they’re getting towards the end of the prime years of their life and they may not make the most of it before they get a little bit too old and can’t push for the medal anymore. In the business realm it may be that their idea might not take off and all of the last two years will be for naught and they’re going to have to go back and get a nine to five job.

It could be so many different things depending on who your lucrative listener is, so think from their perspective. What would that big fear be? What would that big, gut-wrenching, if something doesn’t work out, here’s what’s going to happen, because that’s oftentimes the case. Many times it’s paralyzing so that’s something that you can help them break through as a podcast host and as a content producer. Imagine that trust factor that’s built when you help somebody break through something that’s held them back for a really long time sometimes. You can imagine what kind of an effect that will have.

You might be thinking “Well how the heck do I get inside this person’s brain, because I don’t know that well how this is going to work.” Well the best way to do it is to interview someone. This works really well if you’ve already got a few clients, and you can say “Yes, this person is exactly the type of person that I want for the long term. This is my lucrative listener for where I’m going with my business and with my podcast.” See if you can get them for a short interview to ask them. Oftentimes all you have to do is frame it up as something to help them. You’re just checking in on how their progress is going and you would love to ask them a few questions on their experience working with you and how they’re progressing.

If you don’t have that, what you can do is to think about, try to find other people that may be that lucrative listener of yours, whether it be through your Facebook or LinkedIn or email address or something like that, and shoot them a very short email that has one question. Just say “I’m doing a little bit of research for this market because I really want to serve this market better. In order to do so I have one quick question. Can I ask what’s your greatest challenge? What gets you excited in the morning to go out and do X,” whatever your market or whatever your niche is with your podcast and your lucrative listener.

That’s it for this week, folks. If you haven’t yet taken the lucrative listener test I encourage you to do that. Authorityengine.com/listener, or you can find the link to that PDF with the four questions down below this video. Otherwise, I’ll see you back next week for another episode of Authority Engine TV. Again, I’m Ben Krueger, the podcast marketing guy. I love that you guys came to hang out with me this week. Excited to see you next week. Talk soon.

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